.page_guidePage__Md8Fa{color:var(--rc-color-crow-dark)}.page_guidePage__Md8Fa,.page_hero__ZNrU6{background:var(--rc-color-white)}.page_heroInner__0JNZh{display:grid;grid-template-columns:minmax(0,1fr) 380px;gap:54px;align-items:center;min-height:330px;padding-block:30px 34px}.page_heroCopy__fHqtG{min-width:0}.page_breadcrumbs__TMMpG{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-bottom:18px;color:var(--rc-color-text-muted);font-size:1.3rem;line-height:1.45}.page_breadcrumbs__TMMpG a{color:var(--rc-color-text-secondary);text-decoration:none;transition:color var(--rc-transition-standard)}.page_breadcrumbs__TMMpG a:focus-visible,.page_breadcrumbs__TMMpG a:hover{color:var(--rc-color-primary)}.page_breadcrumbs__TMMpG>span:not([aria-current=page]){display:inline-flex;align-items:center;justify-content:center;color:var(--rc-color-text-muted);font-size:1.8rem;font-weight:500;line-height:1;transform:translateY(-1px)}.page_breadcrumbSeparator__JUBe5{width:8px;height:8px;flex:0 0 auto;color:var(--rc-color-text-muted)}.page_guideBadge__vZeU1{width:max-content;display:inline-flex;align-items:center;color:var(--rc-color-primary);padding:5px 0;font-size:1.3rem;font-weight:var(--rc-font-weight-bold);line-height:1;text-transform:uppercase}.page_heroCopy__fHqtG h1{max-width:650px;margin:12px 0 0;color:var(--rc-color-crow-dark);font-size:4.4rem;font-weight:var(--rc-font-weight-bold);line-height:1.12;letter-spacing:-.025em}.page_heroDescription__7EcyV{max-width:700px;margin:16px 0 0;color:var(--rc-color-text-secondary);font-size:1.7rem;line-height:1.7}.page_heroMeta__fbyRD{display:flex;flex-wrap:wrap;gap:12px 22px;margin-top:18px;color:var(--rc-color-crow-dark);font-size:1.4rem;line-height:1.4}.page_heroMeta__fbyRD span{display:inline-flex;align-items:center;gap:7px}.page_heroMeta__fbyRD svg{width:13px;height:13px;color:var(--rc-color-primary)}.page_heroVisual__2jrkG{width:100%;min-height:250px;background-image:url(/images/seo-guides/guide-detail-hero.png);background-repeat:no-repeat;background-position:50%;background-size:430px auto}.page_guideLayout__k6is_{display:grid;grid-template-columns:205px minmax(0,1fr) 270px;gap:22px;align-items:start;padding-block:24px 48px}.page_leftSidebar__rpw53,.page_rightSidebar__ac4fE{position:sticky;top:92px;min-width:0;display:grid;gap:18px;align-content:start}.page_article__WCI43{min-width:0}.page_chapterNav__wGUeq{overflow:hidden;border:1px solid var(--rc-color-border);border-radius:10px;background:var(--rc-color-white);padding:17px 13px 11px}.page_sidebarTitle__sDNxV{display:block;padding:18px 7px 14px;margin-bottom:0;border-bottom:1px solid var(--rc-color-border);color:var(--rc-color-primary);font-size:1.3rem;font-weight:var(--rc-font-weight-bold);line-height:1.4;letter-spacing:.05em;text-transform:uppercase;text-align:left}.page_chapterNav__wGUeq ol{margin:0;padding:0;list-style:none}.page_chapterNav__wGUeq li{border-top:1px solid var(--rc-color-border)}.page_chapterNav__wGUeq li:first-child{border-top:0}.page_chapterNav__wGUeq a{display:grid;min-height:47px;grid-template-columns:27px minmax(0,1fr);gap:8px;align-items:center;padding:9px 7px;background:transparent;color:var(--rc-color-crow-dark);font-size:1.2rem;line-height:1.4;text-decoration:none;transition:background-color var(--rc-transition-standard),color var(--rc-transition-standard)}.page_chapterNumber__VTNSf{color:var(--rc-color-primary);font-size:1.2rem;font-weight:var(--rc-font-weight-bold)}.page_chapterNavCopy__xcJGc{display:block}.page_chapterNavCopy__xcJGc strong{display:block;color:var(--rc-color-crow-dark);font-size:1.3rem;font-weight:var(--rc-font-weight-semibold);line-height:1.4;transition:color var(--rc-transition-standard)}.page_chapterNavCopy__xcJGc small{display:none}.page_chapterNav__wGUeq a:focus-visible,.page_chapterNav__wGUeq a:hover{background:#f4fcf6;color:var(--rc-color-primary)}.page_chapterNav__wGUeq a:focus-visible .page_chapterNavCopy__xcJGc strong,.page_chapterNav__wGUeq a:hover .page_chapterNavCopy__xcJGc strong{color:var(--rc-color-primary)}.page_chapterNav__wGUeq a.page_activeChapter__P0PwO{background:#f4fcf6;color:var(--rc-color-primary)}.page_chapterNav__wGUeq a.page_activeChapter__P0PwO .page_chapterNavCopy__xcJGc strong{color:var(--rc-color-primary)}.page_newToSeoCard__qnfK9{display:grid;justify-items:center;gap:10px;border:1px solid #dceee2;border-radius:10px;background:#fafffb;padding:19px 16px;text-align:center}.page_sidebarRoundIcon__SDWUz{width:44px;height:44px;display:grid;place-items:center;border-radius:50%;background:var(--rc-color-soft-green);color:var(--rc-color-primary)}.page_sidebarRoundIcon__SDWUz svg{width:18px;height:18px}.page_newToSeoCard__qnfK9 h2{margin:0;color:var(--rc-color-primary);font-size:1.6rem;font-weight:var(--rc-font-weight-bold)}.page_newToSeoCard__qnfK9 p{margin:0;color:var(--rc-color-text-secondary);font-size:1.2rem;line-height:1.6}.page_learningSummary__cnVoF{border:1px solid #dceee2;border-radius:10px;background:#fafffb;padding:22px 24px 24px}.page_learningSummary__cnVoF h2{margin:0;color:var(--rc-color-crow-dark);font-size:2rem;font-weight:var(--rc-font-weight-bold);line-height:1.3}.page_learningSummary__cnVoF>p{margin:6px 0 0;color:var(--rc-color-text-secondary);font-size:1.5rem;line-height:1.65}.page_learningGrid__c8ihZ{width:100%;display:grid;grid-template-columns:repeat(5,1fr);margin-top:22px}.page_learningItem__HGztX{min-width:0;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;gap:10px;padding-inline:8px;text-align:center}.page_learningIcon___ACg3{width:44px;height:44px;flex:0 0 44px;display:grid;place-items:center;border-radius:50%;background:var(--rc-color-subtle-green);color:var(--rc-color-primary)}.page_learningIcon___ACg3 svg{width:24px;height:24px}.page_learningItem__HGztX>span:last-child{width:100%;color:var(--rc-color-crow-dark);font-size:1.5rem;font-weight:var(--rc-font-weight-medium);line-height:1.4;text-align:center;white-space:nowrap}.page_chapterCard__gwgbJ{border:1px solid var(--rc-color-border);border-radius:10px;background:var(--rc-color-white);padding:26px;scroll-margin-top:100px}.page_bottomEyebrow__xdTxs,.page_chapterEyebrow__0b5cO{display:block;width:max-content;color:var(--rc-color-primary);font-size:1.1rem;font-weight:var(--rc-font-weight-bold);line-height:1.4;letter-spacing:.05em;text-transform:uppercase}.page_chapterCard__gwgbJ>h2{margin:8px 0 0;color:var(--rc-color-crow-dark);font-size:2.9rem;font-weight:var(--rc-font-weight-bold);line-height:1.25}.page_chapterCard__gwgbJ>h3,.page_whySeoCopy__ZISLL h3{margin:24px 0 0;color:var(--rc-color-crow-dark);font-size:2.1rem;font-weight:var(--rc-font-weight-bold);line-height:1.35}.page_chapterCard__gwgbJ>p{margin:12px 0 0;color:var(--rc-color-text-secondary);font-size:1.6rem;line-height:1.75}.page_chapterCard__gwgbJ>p strong{color:var(--rc-color-crow-dark)}.page_keyConcept__LMyXA{display:grid;grid-template-columns:38px minmax(0,1fr);gap:13px;border:1px solid #dceee2;border-radius:8px;background:#fafffb;padding:16px 18px;margin-top:20px}.page_keyConcept__LMyXA>span{width:36px;height:36px;display:grid;place-items:center;color:var(--rc-color-primary)}.page_keyConcept__LMyXA svg{width:18px;height:18px}.page_keyConcept__LMyXA h4{margin:0;color:var(--rc-color-primary);font-size:1.5rem;font-weight:var(--rc-font-weight-bold)}.page_keyConcept__LMyXA p{margin:5px 0 0;color:var(--rc-color-text-secondary);font-size:1.4rem;line-height:1.65}.page_whySeoSection__TZqrx{display:grid;grid-template-columns:minmax(0,1fr) 285px;gap:28px;align-items:center;min-height:190px}.page_whySeoCopy__ZISLL{align-self:center}.page_whySeoCopy__ZISLL>p{margin:9px 0 0;color:var(--rc-color-text-secondary);font-size:1.6rem}.page_whySeoCopy__ZISLL ul{display:grid;gap:9px;margin:12px 0 0;padding:0;list-style:none}.page_whySeoCopy__ZISLL li{display:flex;align-items:center;gap:7px;color:var(--rc-color-crow-dark);font-size:1.5rem;line-height:1.45}.page_whySeoCopy__ZISLL li svg{width:12px;height:12px;flex:0 0 auto;border-radius:50%;background:var(--rc-color-primary);color:var(--rc-color-white);padding:2px}.page_growthIllustration__O7pT6{width:100%;max-width:285px;height:auto;display:block;align-self:center;justify-self:center;object-fit:contain;transform:translateY(14px)}.page_insightGrid__9WwxC{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:20px}.page_exampleCard__6vtJR,.page_mistakeCard__Bm8Ks,.page_tipCard__49mOn{min-height:165px;border-radius:8px;padding:16px}.page_exampleCard__6vtJR{border:1px solid #e7e3c9;background:#fffef5}.page_tipCard__49mOn{border:1px solid #dceee2;background:#fafffb}.page_mistakeCard__Bm8Ks{border:1px solid #f0d8d8;background:#fff8f8}.page_insightHeading__OC3dB{display:flex;align-items:center;gap:8px}.page_insightHeading__OC3dB svg{width:17px;height:17px}.page_exampleCard__6vtJR .page_insightHeading__OC3dB svg{color:#d7a72c}.page_tipCard__49mOn .page_insightHeading__OC3dB svg{color:#3186e5}.page_mistakeCard__Bm8Ks .page_insightHeading__OC3dB svg{color:#d65d5d}.page_insightHeading__OC3dB h4{margin:0;color:var(--rc-color-crow-dark);font-size:1.4rem;font-weight:var(--rc-font-weight-bold)}.page_insightGrid__9WwxC p{margin:10px 0 0;color:var(--rc-color-text-secondary);font-size:1.4rem;line-height:1.65}.page_practiceBox__V4RD_{border:1px solid #dceee2;border-radius:8px;background:#fafffb;padding:19px 20px;margin-top:18px}.page_practiceBox__V4RD_ h3{margin:0;color:var(--rc-color-primary);font-size:1.7rem;font-weight:var(--rc-font-weight-bold)}.page_practiceBox__V4RD_>p{margin:6px 0 0;color:var(--rc-color-text-secondary);font-size:1.4rem;line-height:1.6}.page_practiceAnalyzerEntry__jkt0T{margin-top:15px}.page_practiceAnalyzerEntry__jkt0T form{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:10px;margin-top:15px}.page_practiceAnalyzerEntry__jkt0T input{width:100%;min-width:0;height:46px;border:1px solid var(--rc-color-border);border-radius:7px;outline:0;background:var(--rc-color-white);padding-inline:14px;color:var(--rc-color-crow-dark);font:inherit;font-size:1.3rem}.page_practiceAnalyzerEntry__jkt0T input:focus{border-color:var(--rc-color-primary);box-shadow:0 0 0 3px rgb(22 163 74/8%)}.page_practiceAnalyzerEntry__jkt0T button{min-width:160px;height:46px;display:inline-flex;align-items:center;justify-content:center;gap:8px;border:1px solid var(--rc-color-primary);border-radius:7px;background:var(--rc-color-primary);color:var(--rc-color-white);padding-inline:18px;font:inherit;font-size:1.3rem;font-weight:var(--rc-font-weight-semibold);cursor:pointer}.page_practiceAnalyzerEntry__jkt0T button:hover{background:var(--rc-color-primary-hover);border-color:var(--rc-color-primary-hover)}.page_articleAd__qvFMc{width:728px;max-width:100%;min-height:90px;display:grid;place-items:center;border:1px dashed var(--rc-color-border-strong);border-radius:8px;background:var(--rc-color-soft-background);color:var(--rc-color-text-muted);margin:18px auto;text-transform:uppercase}.page_articleAd__qvFMc span,.page_sidebarAd__IZ5XX span{font-size:1.1rem;font-weight:var(--rc-font-weight-medium);letter-spacing:.05em}.page_simpleChapter__a96Al{scroll-margin-top:100px;border-bottom:1px solid var(--rc-color-border);padding-block:24px}.page_simpleChapter__a96Al .page_chapterEyebrow__0b5cO{display:none}.page_simpleChapter__a96Al h2{margin:0;color:var(--rc-color-crow-dark);font-size:2.5rem;font-weight:var(--rc-font-weight-bold);line-height:1.3}.page_simpleChapter__a96Al p{margin:10px 0 0;color:var(--rc-color-text-secondary);font-size:1.7rem;line-height:1.7}.page_summaryGrid__bO_xn{display:grid;grid-template-columns:minmax(0,1fr);gap:14px}.page_checklistCard__YVnfB,.page_takeawayCard__UFGm_{border:1px solid var(--rc-color-border);border-radius:8px;background:var(--rc-color-white);padding:20px}.page_checklistCard__YVnfB h2,.page_takeawayCard__UFGm_ h2{display:flex;align-items:center;gap:9px;margin:0;color:var(--rc-color-primary);font-size:1.8rem;font-weight:var(--rc-font-weight-bold);line-height:1.35}.page_checklistCard__YVnfB h2 svg,.page_takeawayCard__UFGm_ h2 svg{width:15px;height:15px}.page_takeawayCard__UFGm_ ul{display:grid;gap:9px;margin:14px 0 0;padding:0;list-style:none}.page_takeawayCard__UFGm_ li{display:grid;grid-template-columns:17px minmax(0,1fr);gap:8px;color:var(--rc-color-text-secondary);font-size:1.5rem;line-height:1.55}.page_takeawayCard__UFGm_ li svg{width:13px;height:13px;margin-top:3px;color:var(--rc-color-primary)}.page_checklistGrid__j7qar{display:grid;grid-template-columns:minmax(0,1fr);gap:10px;margin-top:14px}.page_checklistGrid__j7qar label{display:flex;align-items:flex-start;gap:8px;color:var(--rc-color-text-secondary);font-size:1.5rem;line-height:1.5}.page_fakeCheckbox__6WG_V{width:13px;height:13px;flex:0 0 13px;border:1px solid var(--rc-color-primary);border-radius:2px;margin-top:4px}.page_bottomGrid__bKeF4{display:grid;grid-template-columns:minmax(0,1fr);gap:14px;margin-top:14px}.page_continueCard__nipp1,.page_faqCard__kJyTK{border:1px solid var(--rc-color-border);border-radius:8px;background:var(--rc-color-white);padding:20px}.page_continueCard__nipp1{display:grid;grid-template-columns:56px minmax(0,1fr);gap:14px}.page_continueIcon___OTLo{width:52px;height:52px;display:grid;place-items:center;border-radius:10px;background:var(--rc-color-soft-green);color:var(--rc-color-primary)}.page_continueIcon___OTLo svg{width:22px;height:22px}.page_bottomEyebrow__xdTxs{font-size:1.2rem}.page_continueCard__nipp1 h2,.page_faqCard__kJyTK h2{margin:5px 0 0;color:var(--rc-color-crow-dark);font-size:1.8rem;font-weight:var(--rc-font-weight-bold);line-height:1.4}.page_continueCard__nipp1 p{margin:7px 0 0;color:var(--rc-color-text-secondary);font-size:1.5rem;line-height:1.6}.page_continueCard__nipp1 a{width:max-content;min-height:38px;display:inline-flex;align-items:center;gap:7px;border-radius:6px;background:var(--rc-color-primary);color:var(--rc-color-white);padding-inline:15px;margin-top:11px;font-size:1.3rem;font-weight:var(--rc-font-weight-semibold);text-decoration:none}.page_continueCard__nipp1 a svg{width:10px;height:10px}.page_faqList__CHbTH{display:grid;gap:8px;margin-top:13px}.page_faqList__CHbTH details{overflow:hidden;border:1px solid var(--rc-color-border);border-radius:6px;background:var(--rc-color-white)}.page_faqList__CHbTH summary{min-height:44px;display:grid;grid-template-columns:minmax(0,1fr) 12px;gap:9px;align-items:center;padding:11px 13px;color:var(--rc-color-crow-dark);font-size:1.4rem;font-weight:var(--rc-font-weight-semibold);cursor:pointer;list-style:none;transition:background-color var(--rc-transition-standard),color var(--rc-transition-standard)}.page_faqList__CHbTH summary::-webkit-details-marker{display:none}.page_faqList__CHbTH summary:hover{background:#fafffb;color:var(--rc-color-primary)}.page_faqList__CHbTH summary svg{width:9px;height:9px;color:var(--rc-color-primary);transition:transform var(--rc-transition-standard)}.page_faqList__CHbTH details[open] summary{background:#fafffb;color:var(--rc-color-primary)}.page_faqList__CHbTH details[open] summary svg{transform:rotate(180deg)}.page_faqList__CHbTH details>p{margin:0;padding:13px;color:var(--rc-color-text-secondary);font-size:1.4rem;line-height:1.6}.page_viewFaqs__2q8yw{width:max-content;display:flex;align-items:center;gap:6px;margin-top:11px;margin-left:auto;color:var(--rc-color-primary);font-size:1.3rem;font-weight:var(--rc-font-weight-semibold);text-decoration:none}.page_viewFaqs__2q8yw svg{width:9px;height:9px;flex:0 0 auto;transition:transform var(--rc-transition-standard)}.page_viewFaqs__2q8yw:focus-visible svg,.page_viewFaqs__2q8yw:hover svg{transform:translateX(4px)}.page_relatedCard__WQeve{border:1px solid var(--rc-color-border);border-radius:10px;background:var(--rc-color-white);padding:18px}.page_relatedCard__WQeve h2{margin:0;color:var(--rc-color-crow-dark);font-size:1.8rem;font-weight:var(--rc-font-weight-bold)}.page_relatedList__Pn6gs{display:grid;gap:3px;margin-top:12px}.page_relatedList__Pn6gs>a{min-height:76px;display:grid;grid-template-columns:52px minmax(0,1fr);gap:10px;align-items:center;color:var(--rc-color-crow-dark);text-decoration:none}.page_relatedList__Pn6gs>a+a{border-top:1px solid var(--rc-color-border)}.page_relatedThumb__63w7S{width:50px;height:42px;display:grid;place-items:center;border-radius:5px;background:var(--rc-color-soft-green);color:var(--rc-color-primary)}.page_relatedThumb__63w7S svg{width:18px;height:18px}.page_relatedList__Pn6gs strong{display:block;color:var(--rc-color-crow-dark);font-size:1.4rem;font-weight:var(--rc-font-weight-semibold);line-height:1.4;transition:color var(--rc-transition-standard)}.page_relatedList__Pn6gs>a:active strong,.page_relatedList__Pn6gs>a:focus-visible strong,.page_relatedList__Pn6gs>a:hover strong{color:var(--rc-color-primary)}.page_relatedList__Pn6gs>a:focus-visible{outline:2px solid var(--rc-color-primary);outline-offset:2px;border-radius:5px}.page_relatedList__Pn6gs small{display:block;margin-top:5px;color:var(--rc-color-text-muted);font-size:1.2rem;line-height:1.4}.page_viewGuides__T1D_o{width:max-content;display:flex;align-items:center;gap:6px;margin-top:14px;margin-left:auto;color:var(--rc-color-primary);font-size:1.2rem;font-weight:var(--rc-font-weight-semibold);text-align:right;text-decoration:none}.page_viewGuides__T1D_o svg{width:9px;height:9px;flex:0 0 auto;transition:transform var(--rc-transition-standard)}.page_viewGuides__T1D_o:focus-visible svg,.page_viewGuides__T1D_o:hover svg{transform:translateX(4px)}.page_sidebarAd__IZ5XX{min-height:330px;display:grid;place-items:center;border:1px dashed var(--rc-color-border-strong);border-radius:10px;background:var(--rc-color-soft-background);color:var(--rc-color-text-muted);text-align:center;text-transform:uppercase}@media (min-width:992px) and (max-width:1199px){.page_breadcrumbs__TMMpG,.page_chapterNavCopy__xcJGc strong,.page_continueCard__nipp1 a,.page_guideBadge__vZeU1,.page_practiceAnalyzerEntry__jkt0T button,.page_practiceAnalyzerEntry__jkt0T input,.page_sidebarTitle__sDNxV,.page_viewFaqs__2q8yw{font-size:1.354rem}.page_breadcrumbs__TMMpG>span:not([aria-current=page]),.page_checklistCard__YVnfB h2,.page_continueCard__nipp1 h2,.page_faqCard__kJyTK h2,.page_relatedCard__WQeve h2,.page_takeawayCard__UFGm_ h2{font-size:1.875rem}.page_heroCopy__fHqtG h1{font-size:4.583rem}.page_heroDescription__7EcyV,.page_practiceBox__V4RD_ h3,.page_simpleChapter__a96Al p{font-size:1.771rem}.page_faqList__CHbTH details>p,.page_faqList__CHbTH summary,.page_heroMeta__fbyRD,.page_insightGrid__9WwxC p,.page_insightHeading__OC3dB h4,.page_keyConcept__LMyXA p,.page_practiceBox__V4RD_>p,.page_relatedList__Pn6gs strong{font-size:1.458rem}.page_bottomEyebrow__xdTxs,.page_chapterNav__wGUeq a,.page_chapterNumber__VTNSf,.page_newToSeoCard__qnfK9 p,.page_relatedList__Pn6gs small,.page_viewGuides__T1D_o{font-size:1.25rem}.page_chapterCard__gwgbJ>p,.page_newToSeoCard__qnfK9 h2,.page_whySeoCopy__ZISLL>p{font-size:1.667rem}.page_learningSummary__cnVoF h2{font-size:2.083rem}.page_checklistGrid__j7qar label,.page_continueCard__nipp1 p,.page_keyConcept__LMyXA h4,.page_learningItem__HGztX>span:last-child,.page_learningSummary__cnVoF>p,.page_takeawayCard__UFGm_ li,.page_whySeoCopy__ZISLL li{font-size:1.563rem}.page_articleAd__qvFMc span,.page_chapterEyebrow__0b5cO,.page_sidebarAd__IZ5XX span{font-size:1.146rem}.page_chapterCard__gwgbJ>h2{font-size:3.021rem}.page_chapterCard__gwgbJ>h3,.page_whySeoCopy__ZISLL h3{font-size:2.188rem}.page_simpleChapter__a96Al h2{font-size:2.604rem}}@media (min-width:576px) and (max-width:991px){.page_heroInner__0JNZh{grid-template-columns:minmax(0,1.12fr) minmax(245px,.88fr);gap:24px;min-height:286px;padding-block:28px 30px}.page_breadcrumbs__TMMpG{gap:6px 8px;margin-bottom:12px;font-size:1.222rem;line-height:1.4}.page_breadcrumbs__TMMpG>span:not([aria-current=page]){font-size:1.556rem}.page_guideBadge__vZeU1{padding-block:4px;font-size:1.222rem}.page_heroCopy__fHqtG h1{max-width:410px;margin-top:9px;font-size:3.333rem;line-height:1.13;letter-spacing:-.02em}.page_heroDescription__7EcyV{max-width:420px;margin-top:13px;font-size:1.444rem;line-height:1.62}.page_heroMeta__fbyRD{gap:8px 14px;margin-top:14px;font-size:1.222rem}.page_heroMeta__fbyRD svg{width:11px;height:11px}.page_heroVisual__2jrkG{min-height:230px;background-position:100%;background-size:min(100%,285px) auto}.page_guideLayout__k6is_{grid-template-columns:178px minmax(0,1fr);gap:20px;row-gap:18px;padding-block:22px 42px}.page_leftSidebar__rpw53{position:sticky;top:76px;gap:14px;align-self:start}.page_rightSidebar__ac4fE{position:static;grid-column:2;width:100%;display:block;margin-top:18px;clear:both}.page_article__WCI43{min-width:0}.page_chapterNav__wGUeq{border-radius:8px;padding:11px 9px 8px}.page_sidebarTitle__sDNxV{padding:11px 5px 10px;font-size:1.111rem}.page_chapterNav__wGUeq a{min-height:42px;grid-template-columns:22px minmax(0,1fr);gap:6px;padding:7px 5px;font-size:1.111rem;line-height:1.3}.page_chapterNumber__VTNSf{font-size:1.111rem}.page_chapterNavCopy__xcJGc strong{font-size:1.333rem;line-height:1.35}.page_newToSeoCard__qnfK9{display:grid;gap:7px;padding:14px 11px}.page_sidebarRoundIcon__SDWUz{width:36px;height:36px}.page_sidebarRoundIcon__SDWUz svg{width:15px;height:15px}.page_newToSeoCard__qnfK9 h2{font-size:1.444rem}.page_newToSeoCard__qnfK9 p{font-size:1.222rem;line-height:1.55}.page_learningSummary__cnVoF h2{font-size:2.222rem}.page_learningItem__HGztX>span:last-child,.page_learningSummary__cnVoF>p{font-size:1.667rem}.page_chapterCard__gwgbJ{border-radius:8px;padding:22px;scroll-margin-top:84px}.page_bottomEyebrow__xdTxs,.page_chapterEyebrow__0b5cO{font-size:1.111rem}.page_chapterCard__gwgbJ>h2{margin-top:7px;font-size:2.667rem;line-height:1.25}.page_chapterCard__gwgbJ>h3,.page_whySeoCopy__ZISLL h3{margin-top:19px;font-size:2rem;line-height:1.35}.page_chapterCard__gwgbJ>p{margin-top:9px;font-size:1.556rem;line-height:1.68}.page_keyConcept__LMyXA{grid-template-columns:32px minmax(0,1fr);gap:10px;padding:13px 14px;margin-top:16px}.page_keyConcept__LMyXA>span{width:30px;height:30px}.page_keyConcept__LMyXA svg{width:15px;height:15px}.page_keyConcept__LMyXA h4{font-size:1.444rem}.page_keyConcept__LMyXA p{margin-top:4px;font-size:1.444rem;line-height:1.58}.page_whySeoSection__TZqrx{grid-template-columns:minmax(0,1fr) 170px;gap:18px;min-height:160px}.page_whySeoCopy__ZISLL>p{margin-top:7px;font-size:1.444rem}.page_whySeoCopy__ZISLL ul{gap:7px;margin-top:9px}.page_whySeoCopy__ZISLL li{gap:6px;font-size:1.444rem;line-height:1.45}.page_whySeoCopy__ZISLL li svg{width:10px;height:10px}.page_growthIllustration__O7pT6{max-width:170px;transform:translateY(8px)}.page_insightGrid__9WwxC{grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-top:16px}.page_exampleCard__6vtJR,.page_mistakeCard__Bm8Ks,.page_tipCard__49mOn{min-height:0;padding:12px}.page_insightHeading__OC3dB{gap:6px}.page_insightHeading__OC3dB svg{width:14px;height:14px}.page_insightHeading__OC3dB h4{font-size:1.333rem}.page_insightGrid__9WwxC p{margin-top:7px;font-size:1.333rem;line-height:1.55}.page_practiceBox__V4RD_{padding:15px 16px;margin-top:15px}.page_practiceBox__V4RD_ h3{font-size:1.556rem}.page_practiceBox__V4RD_>p{margin-top:5px;font-size:1.333rem;line-height:1.55}.page_practiceAnalyzerEntry__jkt0T{margin-top:11px}.page_practiceAnalyzerEntry__jkt0T form{gap:8px;margin-top:10px}.page_practiceAnalyzerEntry__jkt0T input{height:40px;padding-inline:11px;font-size:1.222rem}.page_practiceAnalyzerEntry__jkt0T button{min-width:126px;height:40px;padding-inline:12px;font-size:1.222rem}.page_articleAd__qvFMc{width:100%;min-height:82px;margin:16px auto}.page_articleAd__qvFMc span,.page_sidebarAd__IZ5XX span{font-size:1.111rem}.page_simpleChapter__a96Al{scroll-margin-top:84px;padding-block:20px}.page_simpleChapter__a96Al h2{font-size:2.222rem;line-height:1.3}.page_simpleChapter__a96Al p{margin-top:8px;font-size:1.556rem;line-height:1.65}.page_summaryGrid__bO_xn{grid-template-columns:minmax(0,1fr);gap:10px}.page_checklistCard__YVnfB,.page_takeawayCard__UFGm_{padding:15px}.page_checklistCard__YVnfB h2,.page_takeawayCard__UFGm_ h2{gap:7px;font-size:1.667rem}.page_checklistCard__YVnfB h2 svg,.page_takeawayCard__UFGm_ h2 svg{width:13px;height:13px}.page_takeawayCard__UFGm_ ul{gap:7px;margin-top:11px}.page_takeawayCard__UFGm_ li{grid-template-columns:14px minmax(0,1fr);gap:6px;font-size:1.333rem;line-height:1.5}.page_takeawayCard__UFGm_ li svg{width:11px;height:11px}.page_checklistGrid__j7qar{grid-template-columns:minmax(0,1fr);gap:8px;margin-top:11px}.page_checklistGrid__j7qar label{gap:6px;font-size:1.333rem;line-height:1.45}.page_fakeCheckbox__6WG_V{width:11px;height:11px;flex-basis:11px;margin-top:2px}.page_bottomGrid__bKeF4{grid-template-columns:minmax(0,1fr);gap:10px;margin-top:10px}.page_continueCard__nipp1,.page_faqCard__kJyTK{padding:15px}.page_continueCard__nipp1{grid-template-columns:42px minmax(0,1fr);gap:10px}.page_continueIcon___OTLo{width:40px;height:40px}.page_continueIcon___OTLo svg{width:17px;height:17px}.page_bottomEyebrow__xdTxs{font-size:1rem}.page_continueCard__nipp1 h2,.page_faqCard__kJyTK h2{margin-top:4px;font-size:1.556rem;line-height:1.35}.page_continueCard__nipp1 p{margin-top:5px;font-size:1.222rem;line-height:1.5}.page_continueCard__nipp1 a{min-height:34px;padding-inline:11px;margin-top:9px;font-size:1.222rem}.page_faqList__CHbTH{gap:6px;margin-top:10px}.page_faqList__CHbTH summary{min-height:40px;padding:9px 10px;font-size:1.333rem}.page_faqList__CHbTH details>p{padding:10px;font-size:1.333rem;line-height:1.55}.page_viewFaqs__2q8yw{margin-top:9px;font-size:1.222rem}.page_relatedCard__WQeve{padding:16px}.page_relatedCard__WQeve h2{font-size:1.667rem}.page_relatedList__Pn6gs{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 12px;margin-top:9px}.page_relatedList__Pn6gs>a{min-height:62px;grid-template-columns:42px minmax(0,1fr);gap:8px}.page_relatedList__Pn6gs>a+a{border-top:0}.page_relatedThumb__63w7S{width:40px;height:36px}.page_relatedThumb__63w7S svg{width:15px;height:15px}.page_relatedList__Pn6gs strong{font-size:1.222rem;line-height:1.35}.page_relatedList__Pn6gs small{margin-top:3px;font-size:1.111rem}.page_viewGuides__T1D_o{margin-top:10px;font-size:1.111rem}.page_rightSidebar__ac4fE>.page_relatedCard__WQeve+.page_sidebarAd__IZ5XX,.page_rightSidebar__ac4fE>.page_sidebarAd__IZ5XX,.page_rightSidebar__ac4fE>.page_sidebarAd__IZ5XX:only-child,.page_sidebarAd__IZ5XX{width:100%;min-height:90px;margin:0}}.page_bottomGrid__bKeF4>*{min-width:0}@media (min-width:576px) and (max-width:991px){.page_bottomGrid__bKeF4{grid-template-columns:minmax(0,1fr)}}@media (max-width:575px){.page_heroInner__0JNZh{grid-template-columns:minmax(0,1fr);gap:0;min-height:0;padding-block:var(--rc-space-5) var(--rc-space-6)}.page_heroCopy__fHqtG{width:100%;min-width:0}.page_breadcrumbs__TMMpG{width:100%;min-width:0;gap:var(--rc-space-2);margin-bottom:var(--rc-space-3);font-size:var(--rc-font-size-caption);line-height:1.5}.page_breadcrumbs__TMMpG>*{min-width:0}.page_breadcrumbs__TMMpG>span:not([aria-current=page]){font-size:1.4rem;transform:none}.page_breadcrumbs__TMMpG span[aria-current=page]{overflow-wrap:anywhere}.page_guideBadge__vZeU1{padding-block:.4rem;font-size:var(--rc-font-size-eyebrow)}.page_heroCopy__fHqtG h1{font-size:3.2rem;line-height:1.12;letter-spacing:-.018em;text-wrap:balance}.page_heroCopy__fHqtG h1,.page_heroDescription__7EcyV{width:100%;max-width:100%;margin-top:var(--rc-space-3);overflow-wrap:break-word}.page_heroDescription__7EcyV{font-size:var(--rc-font-size-body);line-height:1.65}.page_heroMeta__fbyRD{width:100%;gap:var(--rc-space-2) var(--rc-space-4);margin-top:var(--rc-space-4);font-size:var(--rc-font-size-caption)}.page_heroMeta__fbyRD span{min-width:0;gap:var(--rc-space-2)}.page_heroMeta__fbyRD svg{width:1.3rem;height:1.3rem}.page_heroVisual__2jrkG{width:100%;min-height:24rem;margin-top:var(--rc-space-4);background-position:50%;background-size:min(100%,34rem) auto}.page_guideLayout__k6is_{width:min(calc(100% - 2.2rem - 2.2rem),var(--rc-container-max));grid-template-columns:minmax(0,1fr);gap:var(--rc-space-5);align-items:start;padding-block:3.4rem var(--rc-space-7)}.page_leftSidebar__rpw53,.page_rightSidebar__ac4fE{position:static;top:auto;width:100%;min-width:0;gap:var(--rc-space-4)}.page_leftSidebar__rpw53{grid-column:1;grid-row:1;gap:1.8rem}.page_article__WCI43{grid-column:1;grid-row:2;width:100%;min-width:0}.page_rightSidebar__ac4fE{grid-column:1;grid-row:3;display:grid;grid-template-columns:minmax(0,1fr);margin-top:0}.page_chapterNav__wGUeq{width:100%;min-width:0;padding:var(--rc-space-3) var(--rc-space-3) var(--rc-space-2)}.page_sidebarTitle__sDNxV{padding:var(--rc-space-3) var(--rc-space-2);font-size:var(--rc-font-size-eyebrow)}.page_chapterNav__wGUeq a{width:100%;min-width:0;min-height:4.8rem;grid-template-columns:2.6rem minmax(0,1fr);gap:var(--rc-space-2);padding:var(--rc-space-2);font-size:var(--rc-font-size-body-small);line-height:1.4}.page_chapterNumber__VTNSf{font-size:var(--rc-font-size-caption)}.page_chapterNavCopy__xcJGc strong{font-size:var(--rc-font-size-body-small);line-height:1.4;overflow-wrap:break-word}.page_newToSeoCard__qnfK9{width:100%;min-width:0;gap:var(--rc-space-3);padding:var(--rc-space-4)}.page_sidebarRoundIcon__SDWUz{width:4.2rem;height:4.2rem}.page_sidebarRoundIcon__SDWUz svg{width:1.7rem;height:1.7rem}.page_newToSeoCard__qnfK9 h2{font-size:var(--rc-font-size-body)}.page_newToSeoCard__qnfK9 p{max-width:30rem;font-size:var(--rc-font-size-body-small);line-height:1.6}.page_learningSummary__cnVoF{width:100%;min-width:0;padding:var(--rc-space-4)}.page_learningSummary__cnVoF h2{font-size:var(--rc-font-size-h4)}.page_learningSummary__cnVoF>p{font-size:var(--rc-font-size-body-small);line-height:1.6}.page_learningGrid__c8ihZ{grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--rc-space-4);margin-top:var(--rc-space-4)}.page_learningItem__HGztX{gap:var(--rc-space-2);padding-inline:var(--rc-space-2)}.page_learningIcon___ACg3{width:4.2rem;height:4.2rem;flex-basis:4.2rem}.page_learningIcon___ACg3 svg{width:2rem;height:2rem}.page_learningItem__HGztX>span:last-child{white-space:normal;font-size:var(--rc-font-size-body-small);line-height:1.4}.page_chapterCard__gwgbJ{width:100%;min-width:0;padding:var(--rc-space-4);scroll-margin-top:7.6rem}.page_bottomEyebrow__xdTxs,.page_chapterEyebrow__0b5cO{font-size:var(--rc-font-size-eyebrow)}.page_chapterCard__gwgbJ>h2{margin-top:var(--rc-space-2);font-size:var(--rc-font-size-h3);line-height:1.3}.page_chapterCard__gwgbJ>h3,.page_whySeoCopy__ZISLL h3{margin-top:var(--rc-space-4);font-size:var(--rc-font-size-h4);line-height:1.4}.page_chapterCard__gwgbJ>p{margin-top:var(--rc-space-3);font-size:var(--rc-font-size-body);line-height:1.7;overflow-wrap:break-word}.page_keyConcept__LMyXA{width:100%;min-width:0;grid-template-columns:3.6rem minmax(0,1fr);gap:var(--rc-space-3);padding:var(--rc-space-4);margin-top:var(--rc-space-4)}.page_keyConcept__LMyXA>span{width:3.6rem;height:3.6rem}.page_keyConcept__LMyXA svg{width:1.7rem;height:1.7rem}.page_keyConcept__LMyXA h4{font-size:var(--rc-font-size-body)}.page_keyConcept__LMyXA p{margin-top:var(--rc-space-1);font-size:var(--rc-font-size-body-small);line-height:1.65}.page_whySeoSection__TZqrx{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-4);min-height:0;margin-top:var(--rc-space-2)}.page_whySeoCopy__ZISLL{width:100%;min-width:0}.page_whySeoCopy__ZISLL>p{margin-top:var(--rc-space-2);font-size:var(--rc-font-size-body);line-height:1.65}.page_whySeoCopy__ZISLL ul{gap:var(--rc-space-2);margin-top:var(--rc-space-3)}.page_whySeoCopy__ZISLL li{align-items:flex-start;font-size:var(--rc-font-size-body-small);line-height:1.55}.page_growthIllustration__O7pT6{width:min(100%,28rem);max-width:28rem;transform:none;justify-self:center}.page_insightGrid__9WwxC{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-3);margin-top:var(--rc-space-4)}.page_exampleCard__6vtJR,.page_mistakeCard__Bm8Ks,.page_tipCard__49mOn{width:100%;min-width:0;min-height:0;padding:var(--rc-space-4)}.page_insightHeading__OC3dB h4{font-size:var(--rc-font-size-body)}.page_insightGrid__9WwxC p{margin-top:var(--rc-space-2);font-size:var(--rc-font-size-body-small);line-height:1.65}.page_practiceBox__V4RD_{width:100%;min-width:0;padding:var(--rc-space-4);margin-top:var(--rc-space-4)}.page_practiceBox__V4RD_ h3{font-size:var(--rc-font-size-body)}.page_practiceBox__V4RD_>p{font-size:var(--rc-font-size-body-small);line-height:1.6}.page_practiceAnalyzerEntry__jkt0T,.page_practiceAnalyzerEntry__jkt0T form{width:100%;min-width:0;margin-top:var(--rc-space-3)}.page_practiceAnalyzerEntry__jkt0T form{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-3)}.page_practiceAnalyzerEntry__jkt0T button,.page_practiceAnalyzerEntry__jkt0T input{width:100%;min-width:0;height:4.8rem;min-height:4.8rem;font-size:var(--rc-font-size-body-small)}.page_practiceAnalyzerEntry__jkt0T button{min-width:0}.page_articleAd__qvFMc{width:38.889rem;max-width:100%;min-height:5.556rem;margin:var(--rc-space-5) auto;justify-self:center}.page_articleAd__qvFMc span,.page_sidebarAd__IZ5XX span{font-size:var(--rc-font-size-caption)}.page_simpleChapter__a96Al{width:100%;min-width:0;scroll-margin-top:7.6rem;padding-block:var(--rc-space-5)}.page_simpleChapter__a96Al h2{font-size:var(--rc-font-size-h3);line-height:1.3;overflow-wrap:break-word}.page_simpleChapter__a96Al p{margin-top:var(--rc-space-3);font-size:var(--rc-font-size-body);line-height:1.7;overflow-wrap:break-word}.page_summaryGrid__bO_xn{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-3)}.page_checklistCard__YVnfB,.page_takeawayCard__UFGm_{width:100%;min-width:0;padding:var(--rc-space-4)}.page_checklistCard__YVnfB h2,.page_takeawayCard__UFGm_ h2{font-size:var(--rc-font-size-body)}.page_takeawayCard__UFGm_ ul{gap:var(--rc-space-2);margin-top:var(--rc-space-3)}.page_takeawayCard__UFGm_ li{grid-template-columns:1.7rem minmax(0,1fr);gap:var(--rc-space-2);font-size:var(--rc-font-size-body-small);line-height:1.55}.page_checklistGrid__j7qar{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-3);margin-top:var(--rc-space-3)}.page_checklistGrid__j7qar label{align-items:center;font-size:var(--rc-font-size-body-small);line-height:1.5}.page_fakeCheckbox__6WG_V{margin-top:0}.page_bottomGrid__bKeF4{grid-template-columns:minmax(0,1fr);gap:var(--rc-space-3);margin-top:var(--rc-space-3)}.page_continueCard__nipp1,.page_faqCard__kJyTK{width:100%;min-width:0;padding:var(--rc-space-4)}.page_continueCard__nipp1{grid-template-columns:4.4rem minmax(0,1fr);gap:var(--rc-space-3)}.page_continueIcon___OTLo{width:4.4rem;height:4.4rem}.page_continueIcon___OTLo svg{width:1.9rem;height:1.9rem}.page_continueCard__nipp1 h2,.page_faqCard__kJyTK h2{margin-top:var(--rc-space-1);font-size:var(--rc-font-size-body);line-height:1.4}.page_continueCard__nipp1 p{margin-top:var(--rc-space-2);font-size:var(--rc-font-size-body-small);line-height:1.6}.page_continueCard__nipp1 a{min-height:4rem;margin-top:var(--rc-space-3);padding-inline:var(--rc-space-4);font-size:var(--rc-font-size-body-small)}.page_faqList__CHbTH{gap:var(--rc-space-2);margin-top:var(--rc-space-3)}.page_faqList__CHbTH details{width:100%;min-width:0}.page_faqList__CHbTH summary{min-height:4.8rem;grid-template-columns:minmax(0,1fr) 1.2rem;gap:var(--rc-space-2);line-height:1.45}.page_faqList__CHbTH details>p,.page_faqList__CHbTH summary{padding:var(--rc-space-3);font-size:var(--rc-font-size-body-small)}.page_faqList__CHbTH details>p{line-height:1.6}.page_viewFaqs__2q8yw{margin-top:var(--rc-space-3);font-size:var(--rc-font-size-body-small)}.page_relatedCard__WQeve{width:100%;min-width:0;padding:var(--rc-space-4)}.page_relatedCard__WQeve h2{font-size:var(--rc-font-size-h4)}.page_relatedList__Pn6gs{grid-template-columns:minmax(0,1fr);gap:0;margin-top:var(--rc-space-3)}.page_relatedList__Pn6gs>a{width:100%;min-width:0;min-height:7.2rem;grid-template-columns:5rem minmax(0,1fr);gap:var(--rc-space-3)}.page_relatedList__Pn6gs>a+a{border-top:1px solid var(--rc-color-border)}.page_relatedThumb__63w7S{width:5rem;height:4.2rem}.page_relatedThumb__63w7S svg{width:1.8rem;height:1.8rem}.page_relatedList__Pn6gs strong{font-size:var(--rc-font-size-body-small);line-height:1.4}.page_relatedList__Pn6gs small{margin-top:var(--rc-space-1);font-size:var(--rc-font-size-caption)}.page_viewGuides__T1D_o{margin-top:var(--rc-space-3);font-size:var(--rc-font-size-body-small)}.page_rightSidebar__ac4fE>.page_relatedCard__WQeve+.page_sidebarAd__IZ5XX,.page_rightSidebar__ac4fE>.page_sidebarAd__IZ5XX,.page_rightSidebar__ac4fE>.page_sidebarAd__IZ5XX:only-child,.page_sidebarAd__IZ5XX{width:33.333rem;max-width:100%;min-height:27.778rem;margin:0 auto;justify-self:center}}